Visual identity

Mist, a theater association that produces plays for children, aims to educate and entertain its young audience. They approached me with the task of creating a visual identity for their organization since they did not have one. The brief they provided specified that they wanted a harlequin mask and a ladder incorporated into their branding since these are two key symbols that are often associated with the theater.

I designed a dynamic and engaging brand by using various shapes and a vibrant color palette. The logo itself features the harlequin mask, which provides a serious tone while still being appealing to the children's audience. With this branding, Mist can effectively promote their mission of educating and entertaining young minds through their plays.

Roberta Cindrić